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Writer's pictureGreg Henares

Selling Your Home in San Francisco? Key Trends and Tips for 2024


Selling Your Home in SF

Navigating the 2024 San Francisco Real Estate Market: Trends, Advice, and What’s Ahead


The San Francisco real estate market in 2024 has been shaped by high mortgage rates, seasonal price shifts, and evolving buyer behavior. For anyone considering selling a home in San Francisco, understanding these trends is crucial to achieving success. This blog explores the key market trends, provides actionable advice for home sellers, and looks ahead to what 2025 might hold.


2024 Market Recap: Elevated Rates and Seasonal Price Declines


The 2024 San Francisco real estate market has been defined by high mortgage rates, averaging 6.73%—the highest in over a decade. This trend has impacted affordability and created challenges for buyers.


In June 2024, median home prices peaked at $426,900, marking an all-time high. However, seasonal patterns saw prices decline to $400,000 by November, reflecting a 6.3% drop. These fluctuations align with historical norms but underscore the importance of strategic pricing when selling a home in San Francisco.


Graph Insight:

  • Median prices and seasonal trends can be key to timing your sale. Sellers looking to maximize value should closely monitor these patterns.


Looking Ahead to 2025: Stability Amid Challenges:


As we transition into 2025, here are some predictions and challenges for the San Francisco real estate market:


  1. Tariffs and Rising Costs: New tariffs on imports could drive up costs for goods and materials, indirectly affecting home construction and renovations.

  2. Stabilizing Mortgage Rates: While mortgage rates may stabilize around 6.5%, they remain high enough to impact monthly payments and buyer activity.

  3. Construction Delays: Rising labor and material costs, coupled with immigration policy changes, could slow new construction and increase costs.

For home sellers, these factors make early 2025 an ideal time to prepare your property for market.


San Francisco Market Insights: What Local Sellers Need to Know: Selling Your Home


1. Median Home Prices


  • Single-family homes in San Francisco averaged $1.6 million, while condos settled at $1.1 million in late 2024. Year-over-year, single-family home prices rose 5%, while condos saw a slight 2% decline.

For sellers, these figures highlight the importance of understanding your property’s value and the specific dynamics of your market segment.

2. Inventory Trends

  • November 2024 saw a 26.5% drop in inventory, a typical seasonal decline. Despite this, year-over-year new listings increased 22%, indicating improved market activity.

Sellers should take advantage of lower competition during seasonal lulls while preparing for increased buyer demand in spring 2025.

3. Supply and Demand Dynamics

  • The Months of Supply Inventory (MSI) for single-family homes remains below three months, solidifying San Francisco as a sellers’ market. Condos, however, favor buyers, making it a more competitive segment for sellers.


Advice for San Francisco Home Sellers


If you’re selling a home in San Francisco, these strategies will help you navigate the market:

  1. Timing Is Key:

    • Use the slower winter months to prepare your property. This may include staging, professional photography, and conducting necessary repairs.

  2. Price Strategically:

    • Understanding your neighborhood’s market dynamics and pricing your property competitively will attract serious buyers. A well-priced home in a luxury market like San Francisco will sell faster, even with high mortgage rates.

  3. Work with a Top San Francisco Real Estate Agent:

    • Partnering with an experienced professional ensures you have expert guidance on pricing, marketing, and negotiations.


Why 2025 Is an Exciting Year for Sellers


The San Francisco housing market outlook for 2025 suggests stability in prices and steady demand. With fewer new builds entering the market due to rising construction costs, existing homes will become even more valuable to buyers.

Sellers who prepare their homes early in the year can take advantage of lower inventory levels and increased buyer interest as the market heats up in spring.


Partner with a Top San Francisco Real Estate Agent


Navigating the San Francisco real estate market requires local expertise and a strategic approach. Whether you're looking to sell a single-family home, a condo, or a luxury estate, having a trusted partner is key. A top agent in San Francisco will ensure you’re positioned for success with insights into market trends, expert pricing strategies, and a customized marketing plan.


If you're ready to sell your home or simply want a professional San Francisco property valuation, reach out today. Let's make 2025 your most successful year yet!

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